Tomorrow Bureau designs a fictional car inspired by Formula One

Once the car design was in full swing, the team then started building the various scenarios for it to live in – the scenes for which the car will pull up and park, and the narratives about who would drive it. All of which was commissioned out to writer Laurie Lynch. This is where the backstory for Koi aka Coffinfish arose which, they admit, gets “pretty dark”. It goes a little like this: Koi is a Korean orphan who’s adopted by a billionaire named Yuri Nakamoto, a Cento Corp founder and head scientist. Yuri planned for Koi to become the greatest F1 female racing driver in the world. Koi began racing at the age of four and a half, before quickly becoming junior champion. Through various twists, reveals and a suicide (the full story can be read here), Koi ended up in charge of Yuri’s estate and started involving herself in high stakes illegal races. “She fears no one and embraces death,” writes the story. “In ‘The Rings’, they call her, Coffinfish.”

Driving the design, quite literally, the studio began deep diving into the visual world of F1 – car design, graphics, helmets, race tracks, garage environments and the like. Sitting alongside the car and Grand Prix-inspired environments is a film, made in collaboration with Andrés Belisario who created a steering wheel design. The final part of the process involved crafting graphic elements informed by the backstory, before adding in the sound design to the film with studio Contour, which worked with Thomas Lachèze on the soundtrack. It took two and a half years to complete in total, using a mix of software such as Cinema 4D, Houdini, After Effects and Illustrator.

“I think there are quite a few levels tot his project that viewers can engage with visually,” says Jack Featherston, the other half of Tomorrow Bureau. “The car, environments, industrial design and branding elements are all detailed enough to spend some time with.” There’s really something for everyone, here, whether you’re a racing fan or not. “If you’re really into F1, then the car is an interesting vision for the evolution of the sport. For those that fancy going a bit deeper, then the backstory presents a fully fleshed out narrative to dive into and explore.”

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